How to win an election before it’s started

It’s easy really, all you have to do, is define the key issues, and then sum them up, in six easy to understand soundbites.

Political preferences apart, it’s a master stroke of media manipulation the six pledges idea. It basically puts every other party on the back foot, coming up with long convoluted rebuttals that the masses will never read, and all you have to do, is repeat you soundbites and your message is the one people remember (if they are really having a bad day of it, the opposition will say your soundbites for you, and you can stay at home and have a nice cup of tea).