Oldham has re-branded. It’s one Oldham, as in “there’s only one Oldham”. £100,000 gets you a blue smartie with an o in it. Not that it’s not worth it. It’s easy to tut and shake our heads and that’s because it’s fashionable to undervalue creativity. go on you have a go – you and 10 of your fiends re brand Oldham, it’s not easy.