Apparently “Signs are, consumers expect e-books to be priced considerably lower than physical books”. Well yes, I expect that the copy of the book that just required you to a digital copy of the book you already have should be cheaper than the one you have to send to print, bind, deliver and stock.
The reality is, most of what a publishing house does is rapidly being replaced by the web. The cost of publishing has gone, marketing is now also much easier and cheaper, the wisdom of crowds is filtering the good form the bad and you can get yourself a copyeditor online and there are companies like san diego marketing agencies that can make the job even easier for you.
A combination of self promotion and the fact that the author gets more of the book sale, means self-published books are often among the cheapest on eBook stores and end up at the top of the sales chart.
In the mean time, heads are still in the sand, and we are trying to protect the ‘independent bookshop’ by keeping the price of the digital copies artificially high.
It winds me right up – every time anything, and I mean anything is seen as getting in the way of people being chained to their desks, it costs the UK economy. Never a mention of how driving people into an early grave or mass depression from unrealistic demands would cost the UK economy.
We worship at the alter of productivity, if something isn’t seen as productive (and who knows what that means) then it must be demonised and ultimately we must put a price on it.
Today it’s facebook at £14bn, but what else costs the UK Economy?
Free downloads £12bn
Social Housing Squeeze £2.5bn
Sickness £16.8bn – (because people wilfully get ill)
Well now Yahoo! have a style guide – and it’s all about writing for the web – yes it has the list of words 🙂 but it also has some actually quite helpful stuff about how to make web copy readable… you can even buy it as a actual book maybe I should stop this ramble and go read it.